Finally, Godrej Yummiez launched its first TVC. This is the first time when any frozen VAP (Value Added Product) company has launched its advertisment.
The advertisement points on simple occassion to have snacks - wise area if you have a budget of only 20 sec.
I wonder why Godrej has not focussed on Quality. It uses Godrej Real Good Chicken that is fresh and hygienic. Production is Vista Foods, Mumbai (that is one of the suppliers of Macdonalds). Plus Godrej name that simbolises trust and quality.
Still, product and media innovation points goes to Godrej - All The Best!
The advertisement points on simple occassion to have snacks - wise area if you have a budget of only 20 sec.
I wonder why Godrej has not focussed on Quality. It uses Godrej Real Good Chicken that is fresh and hygienic. Production is Vista Foods, Mumbai (that is one of the suppliers of Macdonalds). Plus Godrej name that simbolises trust and quality.
Still, product and media innovation points goes to Godrej - All The Best!
